Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling 2nd Edition

Christoph Burmann, 3658401885, 3658401893, 9783658401887, 9783658401894, B0BSPNXH3D, 978-3658401887, 978-3658401894, 978-3-658-40188-7, 978-3-658-40189-4